Charles Schwab – “Grew Up With A Truck”

This series of pieces for Charles Schwab features the prize for the the annual Charles Schwab Challenge, a PGA tournament event at which Schwab gave away a custom 1946 Power Wagon to the 2021 winner.

The series of videos consisted of a :30 spot that aired during the tournament, a feature on the truck itself, and a music video for Travis Denning’s song “Grew Up With A Truck” – written specifically for the event and the featured prize.

ClientCharles SchwabProductionEpisode FourDirectorTeddy LynnEditorEvan VetterDPRichard HamaSound DesignNoise FloorProducerLindsay Fa, Steve McDonaldYear2021Linkcontent.schwab.comExecutive Producerwww.adweek.com